Growing your startup Internal tools you need and tips for success

Are you an aspiring entrepreneur with an insatiable drive to succeed? You can transform your business from a mere concept to a triumph of entrepreneurship. So, gear up to unleash your potential, seize opportunities, and take your business to the pinnacle of success through the valuable insights provided in this blog. We are here to share our expertise with you. From internal tools to tips for success, we've got you covered. We'll delve into the latest trends and strategies and provide practical advice to make your business journey successful.

Growth is always driven by forces acting together.

Growth acts as a great leveler. But to get there, you need tools and strategy. The most crucial factor you can do to ensure the success of your startup is to invest in the right tools that can help you streamline the workflow, improve communication and collaboration, and increase productivity. In this blog post, we will discuss the internal mechanisms that startups need to grow and thrive in the competitive business world and tips for success.

Buckle up to take your startups to new heights!

Plan a Growth Stack strategy for Your Sales and Marketing Automation.

Grab your coffee and think about your business's strategy and goals and how the Growth Stack you choose will bring everything together. Next, identify crucial areas of marketing and sales and the obstacles that demand tools. Typically, these challenges include communication, collaboration, or creation.

Communication: Teamwork-friendly setup.
Collaboration: Aligning Marketing and Sales.
Creation: Assembling a Growth Toolkit to turn your team into a well-oiled machine.

Crucial Marketing Tools to Drive Business Growth

Marketing aims to increase site traffic, convert leads into sales, provide support during the sale, and keep customers happy. Considering that, look at resources you could employ at various points.

Attract With

• Blog
• Keywords
• Social Publishing

Convince With

• Forms Call to action
• Landing pages

Connect With

• CRM
• Workflows

Delight With

• Feedback surveys
• Promotion through social media

Management of Content

Whether it's a website, landing page, or blog post, your marketing team's CMS (Content Management System) is the backbone of your digital presence. Therefore, this software will be crucial in your marketing technology stack and should be prioritized accordingly.

Here are the tips for selecting blog tools

• Content drives marketing. See How easily your marketing team writes, publishes, and shares blog content
• Your blog attracts readers, but your marketing team should convert them into leads. Integrate your blog tool with your CMS, CRM, email, and marketing automation tools.
• How does your team measure blog success? Views are often all you see. Your blogging solution should show which blog entries attract customers and how many leads they generate.

Popular CMS tools

• WordPress
• Magento
• Telerik Sitefinity CMS

Search Engine Optimization SEO

Generating organic traffic can generate more leads and, consequently, more clients. However, to do this, your content must be written and designed for your target buyer, considering the subtleties that search engines seek.

Your marketing team may be interested in different categories and types of SEO tools, but your primary objective is to help marketers to generate more organic visitors.

Tips for picking SEO tools

• Separate SEO tools necessitate more procedures and more work for your staff. Verify that the chosen tool interfaces effectively with your CMS and other content development applications.
• Does this tool assist with keyword research and on-page SEO optimization of content, or is it limited to one part of SEO?
• What are your significant metrics for tracking search engines and organic traffic? How long does it generally take to collect and report these metrics?

Popular SEO tools

• Ahrefs
• Google Search Console
• SEMRush

Landing page

The best way to organize a landing page is to center a group of resources you have written about in your blog posts on a single topic. For example, if you have written posts about the best remote app developers, game developers, and PHP developers on your blog, you could put all these posts into the best remote development team guide.

To get the most out of search engine optimization, we suggest making the entire guide accessible on the page itself and offering a downloadable version (in PDF, for example) hidden behind the form so you can get the lead.

Tips for choosing a landing page software

• Like your blog and website, one of the most important things about the tool you choose for making a landing page is its easy use.
• Can you run A/B tests on your landing pages without much trouble? A/B testing compares two almost identical pages except for one thing, like a Call-to-Action button.
• A/B testing is a great way to find and measure small changes that can significantly affect how many leads a page gets.

Popular landing page tools

• WordPress
• Unbounce.
• Leadpages.

Automation in marketing

To simplify your job and that of your marketing team, marketing automation should play a pivotal role in your lead nurturing strategy. Connecting your content management system (CMS), customer relationship management (CRM) system, and form solution (and pretty much any other customer-facing system with relevant data that helps to inspire) is essential to the success of your marketing automation implementation.

How to choose the right marketing automation software.

• Integration with other systems is essential to reap the benefits of marketing automation. Examine how things are being put into action and how they are connecting.
• In terms of marketing, what skills does your team need to have? Is the sole purpose of this system to nurture leads?
• Marketing automation should be a big part of how you follow up with leads and make your job (and the jobs of your marketing team) easier.
• When you set up a marketing automation solution, you need to connect it to different systems, like your CMS, CRM, form solution, and pretty much any other system that interacts with customers and has important data that helps with nurturing.

Popular Marketing Automation Tool

• Marketo
• Eloqua
• Customer.io

Customer Relationship Management (CRM)

Sales and marketing are centered around your CRM or contact database. Therefore, any leads from marketing should be connected to and synced with your CRM so that sales have all the information they need to get in touch with a possible customer.

CRM tips

• How do your CMS, marketing automation, and CRM integrate?
• How do you import CRM data from other systems? What CRM data should you export?
• How will Sales and Marketing use your chosen CRM?

Popular CRM tools

• Pipedrive CRM.
• Salesforce CRM.
• HubSpot CRM.

Final words

Your customers are online, and you should be too: In today's digital age, most customers search for products and services online. By having an online presence, potential customers can easily find your business. Aspired offers hassle-free and affordable hiring of development teams for startups of all sizes! Revolutionize your startup's growth potential by hiring skilled remote developers from Aspired!

We hope this page has given you a better idea of what tools you need to grow your business, from a growth plan to internal tools, all of which can help your startup succeed.

It's up to you now. Good luck out there!